10:00 - 14:00
IX Content Studio
15:00 - 17:00
Happy Hour
15:00 - 17:00
Data on Deck: A Conversation with Index Exchange
In just one year, industry conversations have shifted from the best ways to develop engaging content to making content more relevant for specific audiences to making content safe for audiences. Consumers are raising concerns over their privacy rights more than ever before, and all members of the ecosystem including marketers, publishers and tech providers must align on the best way to apply consumer insights to campaigns while also ensuring they feel safe. Listen to leaders of data application as they discuss their plans for leveraging insights to further automation and personalization while simultaneously earning back consumers’ trust.
10:00 - 14:00
IX Content Studio
15:00 - 17:00
Happy Hour
15:00 -17:00
Identity: A Shore Bet
The Advertising ID Consortium is giving the term collaboration new meaning. Not only are the three founding members working in tandem to make people-based programmatic advertising a seamless experience, but they’re offering neutrality and choice outside of the Walled Gardens to benefit the entire ecosystem. In this session, hear from AppNexus, Index Exchange and LiveRamp on how the road to identity will achieve addressability and level the playing field.
